While preparing a press release, many people hesitate to add photos. Using public relation images helps your clients visualize your products and services. Besides, your audience will remember your brand easier.
We want to stress the major reasons why PR experts include photo content in their brand announcements. Matching images influence your reader’s engagement. You can write a long text, but nothing can compare to an eye-catching photo.
Photo content makes your brand news unique and differentiates it from your competitors. When you hear editors speaking between each other, you will notice they pick press releases with high-quality photo content. All content that they plan to publish for their readers and your potential clients has to stand out in the minds of consumers.
There is another reason to include images in your press release and it is the ranking of your brand in Google. You have to check whether your photos have names, brief descriptions, and tagged with matching keywords.
When Is It Appropriate To Insert Images In Press Releases?
There are no strict rules when it is ok to insert images in your press release. You can do it every time you feel. If your release is worth being published, a matching photo will just add some credits. It is a way to help your clients make connections between your brand and the topic of discussion in your press release. Most people have the tendency to forget the text, but photos make a print in the mind for much longer.
Using Photos That Tell Your Brand Story
Properly chosen photos can speak better than the text. They express the emotional side of the story by providing details and conveying to the audience what your brand is created for. The right photo is efficient in describing what your press release is all about.
Order Photos from Professional Photographers
Of course, you can use your smartphone to take some nice photos for your press release. However, you’ll achieve better results if you use the services of a photographer. Only experts are able to make high-quality, clear, and engaging photo content. Indeed, it costs a bit but you will get photos that tell a story rather than putting your brand on display.
Composing Creative Captions Under Photos
You might have collected some matching photos for your press release. What are you supposed to do next? Make sure that there is a creative caption under each and every photo in your press release. Such captions are able to make the photo come alive. Taking some time to write an eye-catching caption is essential if you do not want to spoil the positive effect or mislead your audience.
If there are people in your photo, you need to give a brief explanation who they are. If a model in the photo shows something, you have to provide the description of those actions. Explain the essential details for people not to create wrong interpretations.
It is better to avoid humor in your photo captions. Remember that your space is pretty limited, and you do not know whether your readers will appreciate a joke or take it personally.
Should Photos Captions Get Optimized
It is the final step before you send your press release to journalists. Optimizing your photo captions for SEO is essential. Writing a description is not enough. You have to add the alt tag. Including keywords helps Google analyze your content index it appropriately in the result pages with search engines.
Photo content is critical for boosting the presentation of your press releases. You are going to publish the information about your brand online. Without visual elements, it will be extremely difficult to keep people’s attention.